How did the iPhone XR achieve this?First, the model did see a few price cuts once the new iPhone models were launched, which sustained its demand. On top of that, customer perception about buying smartphones that cost more than $1000 is changing. More customers are choosing to experience the Apple ecosystem at lower price points.
This is reiterated by the fact that all three Samsung smartphones in the top ten are from the mid-range A series – the A50 and A20 along with the A10. Another notable name in the top ten was Xiaomi’s Redmi 7A, a hugely popular device in India.
What could this mean for future iPhones?It would be wrong to assume that Apple will ignore this phenomenon. In fact, there are rumours of an even cheaper iPhone model being planned for 2020, most likely in the first half when the impact of the iPhone 11 series starts to fade.
Dubbed as the iPhone SE 2, the pricing could be expected to be at least equal to the original iPhone SE at $399, which would still be a great price-point for people looking for a more affordable iPhone. We all know how popular the iPhone SE was. However, since all of this is based on rumours, we can only wait for some confirmation from Apple soon.
Like this story? Also read: The top smartphones launching in the next three months
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