The logo, so ubiquitous during the ’90s, continues to hold on to its popular status this season. Seen on the shirt fronts of almost every luxury brand, the logo according to Business of Fashion, “signifies a shift in consumer priority, where, in a social media-driven world, branding matters.” Now that we’ve established that it’s cool to wear your brand on your sleeve, we’ve also picked out what you should be wearing. Superdry, the British brand that relies heavily on Japanese fonts for its logo, is a good pick.
This blue T-shirt from Superdry features a contrast coloured logo print. Crafted from soft cotton fabric, it has a round neck and a slim-fit. And while there are plenty of possibilities when it comes to choosing how to wear a logo printed T-shirt, keeping your look simple is key. You can team it with your go-to pair of ripped jeans or with well-fitting chinos for a smart casual look. We love how versatile and stylish it looks and we think you should get your hands on this must-have trend now!   Image Courtesy: Facebook/SuperdryIndia

Shop the story