Now scroll back to June this year, when Donatella Versace played unreleased music from Prince’s vast collection of never-heard-in-public tracks at her menswear presentation at Milan Fashion Week. It was a tribute to her close friend who passed away in April. And for those who’ve ever seen a Vivian Westwood show, and admired the crazy, bass-heavy sound track her models walk to – they can tune in to Dominik Emrich’s intense music on SoundCloud. Note that Emrich has been scoring Westwood’s shows for the last three years, creating a sound that is wholly unique to the Grand Dame of Punk Fashion’s peculiar brand of style. To put it plainly, fashion and music go together like wine and cheese, or peanut butter and jelly, or rum and coke. The right tunes can help create the right mood and show off clothes to the desired effect – ask any designer. In fact, we did. “Iconic international brands like Marc Jacobs, Balmain and Jill Stuart have curated entire collections inspired by and dedicated to musicians. So there is an indirect link to runway shows. Designers devote quite a bit of time to picking the right playlist. It’s very crucial the way an instrument sounds, as that can build up or flatten the atmosphere. Music should be able to engage a person’s emotions as they watch a runway show,” says Parul Bhargava of Mirage. Music also helps create a good first impression. Armaan Randhawa of Ekam had this to say: “We played Locust and Me during our show. We were inspired by the beat, which matched the mood and theme of our collection. Music is important as it creates a first impression, and tells you what to expect on the ramp. Generally, the song is worked upon and mixed with ambient sounds related to the collection. For instance, this time there was oriental feel to our music.” Now that Sabya has set the tone for spectacular spectacles, we’re looking for an extravaganza like Kanye West’s Yeezy show at Madison Square Garden. We think Salman Khan is a strong contender.
-With inputs from Luna Grace Lawrence. Like this article? Also read: MTV VMAs: The Best Artistes, Who Did Not Win Cover Image courtesy: Lakme India Fashion Week;