Summer trends are dime a-plenty but there there is one trend that has emerged indomitable. In case you didn’t get the memo or are late to the party, the only buzzword around is Indigo. From the second colour in the spectrum to the indigenous dyeing technique, the interpretations of this trend are myriad. The widespread popularity of this trend will have you spoilt for choices as find a way to channel it in your personal style. Take this from work to play to vacay in quick and easy steps. Get moving with this trend–here’s how:

Work It

corporate
Model is wearing: shirt, Mufti; trousers, E.T.A.; shoes, Red Tape; watch, Casio

Most workplaces favour the colour blue so you’re not just bang on trend but also make the HR happy. Go ahead and opt for monotonal separates–team indigo with two or more shades of blue.

Pub Night

Pub
Model is wearing: T-shirt, Mufti; trousers, Jack & Jones; watch, Edifice; shoes, Converse

Keep it chill in a printed indigo polo shirt and a pair of indigo denims. The key here is the focus on the denim so as to break the monotony of the colour. Look for cool washes and interesting details like patchwork–which is another macro trend this season. Team with classic white sneakers and you’re good to hit the pub with your fam.

Boardroom Ready

Work
Model is wearing: shirt, S.Oliver; chinos, Westsport; shoes, Metro

There’s a reason why indigo is considered a powerful colour. In ancient Greece it was the colour associated with nobility. No wonder then, that if dressing to impress is on the agenda then indigo is the way to go. Pair with neutrals in grey and black so as to not distract from this.

#Vacay

beach vacay
Model is wearing: T-shirt, Nuon; shorts, Westsport; shoes, Converse; watch, Fossil

Beat the sweltering heat on your next road trip or beach visit in indigo. Forget what they told you about colour theory and just opt for an all-indigo-everything outfit that will have you staying cool and comfy.

Party Timeparty

Model is wearing: T-shirt, Westsport; shirt, J&J; jeans, Mufti; shoes, Converse; watch, Fossil

Trend or not, every man should own a pair of indigo jeans. Try experimenting with this classic by mixing textures and patterns–maybe even opt for a pop of colour to make it more fun.

Photographs by Rohan Hande; Model: Karan Dawar (Runway Lifestyle Events); Hair and Make-up: Junior Quieros (Inega Modelling Management); Productions: Apoorva Singh; Styling: Kavisa Rebello; Fashion Assistant: Nicole Fernandes; Video by Silver Lining Productions

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