New season, new collection, new reasons to shop. As the world steps into a new fashion season, so does French lingerie brand, Etam Paris. For Autumn/Winter, they've gone all out, introducing fresh hues, intricate lace patterns and some very interesting necklines. What’s interesting to note is that the brand, which is a strong proponent of the inside-out trend (also seen on the ramp at Louis Vuitton, Loewe, and Maison Margiela), has a gorgeous collection of bras that deserve to be put on display - under jackets, mesh tops and more. Also trending are lace, embroidery and florals. Now all that's left to do is to decide which bras - and trends - you want. Take a look at our curated list here:

Intricate Lace

ETAM Paris Green Under Wired Seamless Bra

The delicate lace with an intricate design makes all the difference on this gorgeous green seamless bra.
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ETAM Paris Black Under Wired Padded Seamless Bra

Featuring an ultra-soft lace fabric, this black bra is perfect for those low-neck tops.


ETAM Paris Blue Triangle Non-Padded Plunge Bra

Sheer embroidered bras are a big trend and if you do not already own one, this beautiful blue bra is just what you need.

ETAM Paris Black Non Padded Seamless Bra

With a seamless finish, this embroidered bra is non-wired and non-padded that is sure to give you a comfortable fit.

Pretty Necklines

If you want to try out the inside-out lingerie trend, this high-neck bra is perfect to get you started. Layer it with a denim jacket.

ETAM Paris Black Under Wired Padded Seamless Bra

This black bra features a high-neck in intricate lace. It offers full coverage and is sure to keep you comfortable too.

Floral Print

ETAM Paris White Floral Padded Bralette

Add a pop of colour to your collection with this floral printed bra. Offering half coverage, it's perfect to wear under your tops and tees.

ETAM Paris Black Under-Wired Padded Push-Up Bra

This under-wired push up bra features a floral printed pattern. It's just what to need to pair with your basics.


ETAM Paris White Under Wired Padded Bandeau Bra

Crafted from fine knit fabric, this underwired and padded bandeau bra features a textured design and offers half coverage.

ETAM Paris Maroon Under Wired Padded Bandeau Bra

A must-have in your wardrobe, this bandeau bra provides half coverage and is perfect for those strapless tops and dresses.