Singles Day started in the 1990s, when students at Nanjing University began celebrating it as an ‘anti-Valentine’s Day’. Even the date – 11.11 – fits in nicely with the theme. The shopping aspect was introduced by, the Chinese e-commerce company – perhaps with the belief that a little shopping therapy would spread cheer among singletons? Whatever the reason, it’s become China’s equivalent of Black Friday, and is the best day to score the best deals. And it is in honour of this day that we have 11 reasons (and 11 of the best deals available on, which you must check, whether you’re single or not.

1) If You Need A Dress For Your Next Party

new look dress
With dresses starting at Rs 499, it's the perfect time to get a new one. This black dress from Boohoo is slim fitting, and has a halter neck and cinched waist. It can be paired with stilettos and accessorized with a pair of statement earrings. Like this article? Also read: Do It Better Than A Celeb: Power Red

2) If You Need To Replenish Your Ethnic Wardrobe

red kurta
A kurta can be your go-to pick when you're in doubt or running late. With upto 70% off on ethnic wear from W, Jaipur Kurti, Varanga and Global Desi, now is the right time to update your ethnic wardrobe. This red cotton kurta from Jaipur Kurti can also double up as a dress!

3) If You Need a Top Up

Puns aside, this floral print top from Global Desi is one of our top picks, simply because it's so easy to style. Pair it with palazzos or with your favourite high-waist jeans.

4) If You Need A New Bag

hidesign bag
You can never have too many bags, especially when your favourite pieces are on sale. With up to 50% on Hidesign bags, get yourself an on-trend hobo like this one.

5) If You Need Dancing Shoes

What with wedding season - and Christmas and New Year's Eve - coming up, you will need new shoes. Pick something blingy from Steve Madden or Catwalk, as they are on sale at up to 70% off.

6) If You Want To Get Your Hands on the Latest Trends

TheLabelLife has one of the smartest collections of western wear. Pick up something for work, or for those times when you're off duty at up to 50% off (with an additional 10% off). Like this article? Also read: All the Smartphones to Look Forward to In November 2017

7) If You Need New Winter Wear

Need a new jacket? Well, Celio is offering up to 60% off on this style (and many others) today. Stock up!

8) If You Want To Splurge

Treat yourself to a new watch from Fossil today - this Crewmaster Analog watch is on sale for 30% off and is a worthy investment.

9) If You Need A Pair Of Formal Shoes

A good-looking pair of shoes can certainly help you transform your look in a matter of seconds. Alberto Torresi is on sale at flat 60% off.

10) If You Need To Get Yourself A Smart Shirt

This checked shirt from Mufti is perfect for date night. Get it on sale.

11) If You Want A Comfortable Pair Of Shoes

If you've been thinking of investing in a good pair of causal shoes that will last you a long time, we've got you the best deal from Steve Madden. With upto 70% discount across styles, we're sure you'll love it. Like this article? Also read: When You Shop for Cuddles, A Child Smiles You can now bring a smile to the faces of underprivileged children suffering from cancer. Just shop on Tata CLiQ and we will donate a part of the amount to provide life-saving nutrition to these little ones. You can also share the love by writing something special for these kids with #CLiQToCare. @CuddlesFoundation Image Courtesy: