You can always count on Apple to throw in a big surprise. And this time it is a bright, gleaming, red shade of wonder. Apple just launched a new colour range of the iPhone 7 and 7 Plus and what colour could better symbolise Apple than red, right!

The new iPhone Red is so red it will make a Valentine’s Day card look dull. The body is a slick red and so are the buttons and the SIM tray. The logo is still the usual but it definitely stands out better than ever against all the red.

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The features of the iPhone 7 and 7 Plus pretty much remain the same as its counterparts and will come with the updated iOS 10. The colour will be the only new addition to this range of phones.

Also Read: iPhone 7 Review

The iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition is a recognition of more than 10 years of partnership between Apple and (RED). And since one hundred percent of all money raised by (RED) goes directly to Global Fund HIV/AIDS grants, this gives customers an unprecedented way to contribute to it.

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The inclusion of the two iPhones to the RED product line is in addition to the rest of Apple’s RED products like the original iPod nano (PRODUCT)RED Special Edition and today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch. Apple stands as the world’s largest corporate donor to the Global Fund with their partnership with (RED). This move will contribute significantly in bringing the world a step closer to an AIDS-free generation. After all, the iPhone is still the world’s most loved smartphone.

The iPhone 7 and iPhone 7 Plus (PRODUCT)RED is already up for sale on the apple website and store and is available in the 32GB and 128GB model which is double of the current capacity. The prices start at $399.

Images via apple.com

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