A summer without florals just wouldn’t feel right. Every year, the classic trend gets an interesting spin and 2020 is no different. For this summer, we find ourselves reaching for beautiful blend of florals and Indian folk culture. Set on a pastel palette, the trend has its roots in the ancient Indian art and architecture. However, modern silhouettes and hues give it a refreshing twist. Introducing the trend, Shweta Sharma, the stylist for Tata CLiQ's summer campaign, spoke to us about her styling tips for the season.
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On folk florals taking over our closets
"Spring in fashion always brings back florals. This season, we're celebrating the infusion of culture into the floral trend - folk florals have been used as a medium of expression in various schools of Indian miniature art, architecture and textiles. Floral prints with an Indian twist in interesting silhouettes like culottes, maxi dresses, men's shirts are a big yes this season."
"We put together looks that celebrate the spirit of the new season. We conveyed the spirit of spring through a palette of pastels like sage green, dusty rose, pale yellow contrasted with different floral patterns in interesting separates. A style punch is added with brightly hued accessories or paired with tan and jute texture for a more sombre feel."
On bringing folk floral and pastels to everyday wear
"Florals are revamped every year and this year we have a brand new take on it. Mixing florals with pastels and giving it a folk twist is quite interesting. So, experiment with it as much as you can. Pair your pastels with primary colours like bright red or citrus yellow to stand out. Florals are easy to style but make sure you don’t go overboard by mixing it with other patterns. Keep it simple, stylish and chic."
Styling tips from the pro
"Summer colours are bright and pretty, so avoid pairing it with stark black accessories. Go for tan instead as the shade blends with light pastel hues effortlessly. Say no to any pattern-on-pattern looks. Instead, busy prints can be paired with soft solids to make them stand out. When it comes to accessories, wear clean and bold pieces, avoid intricately crafted jewellery with floral patterns."