Since Furla was founded in 1927 by Aldo Furlanetto in the city of Bologna, the label has grown exponentially, as a representative of luxe Italian design. Since the ’70s when it revealed its first branded bag and accessory collection, leather has been the signature choice for Furla’s designs. Describing its ethos as joyful, colourful, and contemporary, this brand has always celebrated a light-hearted design aesthetic. And few of its famous creations capture the playful spirit better than the Candy bag.
The Furla Candy is a perfect blend of old and new. While its shape is inspired by the brand’s iconic Boston bags, the choice of material, colours, and embellishments lends the Candy a distinctly youthful vibe. Eraldo Poletto, former CEO of Furla, had said in an interview, “With the Candy bag, we wanted to blend a traditional shape – the Boston – with something innovative, fun and colourful and also push the envelope in terms of technology. Just like candy, the bag is fun and connects with the younger generation.”
Prim Meets Playful
Candy’s signature shape is distinctly ladylike, but that may well be the only prim and proper aspect about the bag. Crafted from PVC (yes, you read that right), this bag flaunts a distinctly modern vibe and proves to be a super durable pick even for a spot of rain. And we cannot stop drooling over the pick of hues—those looking to make a statement can opt for bright fuchsia and tangerine oranges, while those who favour minimalism can pick from pale pink and teal or even an occasional ivory.
In keeping with changing seasons and trends, the brand also gives the iconic design occasional makeovers. Think glitter, pop art inspired embellishments, doodle art, detachable stickers, 3D embellishments, and our favourite collection, the Candy Sunset a range of transparent bags with an ombre finish. In its latest iteration for F/W '16, the Candy goes badass as the new Candy Gang (see cover picture) spruced up with a stylish-meets-functional zip and jazzy sunglasses. Apart from the classic Boston style handbags, Candy is also available as satchels, mini cross body bags, and even backpacks.
The It Bag
With its eye-popping colours and graphics, this perky Furla bags has been a favourite of It girls everywhere, from supermodels Jessica Stam and Gigi Hadid to bloggers Chiara Ferragni and Audrey Frassy. Closer home, we spotted actor-on-the-rise, Athiya Shetty, flaunt her pastel-toned Candy Gang at a movie screening. Since its debut, the bag has been such a major hit that it remains the real star attraction at Furla’s events and store openings. So popular was the Candy bag, that the brand even launched a special travelling show christened Candy Brissima that showcased artists, design practitioners and students, celebrities, and style practitioners come together to recreate and elevate the bag in a “pop-up creative laboratory” in cities like Milan, Paris, Istanbul, and our very own Mumbai where Shazahn Padamsee, Amrita Puri, and Gul Panag joined the fun.
Furla itself has collaborated to create new variations of the Candy Bag around the world. The #candycool project explored four cities—Tokyo, Hong Kong, Shanghai, and Seoul—through the eyes of top bloggers and fashion editors, each of who gave their Candy Bag a distinctly local twist in association with artists and designers.
Other collaborations include an art project with Japanese illustrator Maho Tonouchi and Malaysia’s Wei-Ling Gallery.
Tip: How do you know if your Candy bag is the real deal, in a world of authentic copies. Take current CEO Alessandro Bartolli’s advice and check the signature stitching that connects the top and bottom of the bags.
Simpler still, take your pick of arm Candy here.
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