The month of October is dedicated to breast cancer awareness internationally. Being one of the most common cancers among women, its important to educate and make one another aware of its symptoms which can help in early detection and cure. Stats suggest that 1 in every 14 women develops breast cancer by 75 years of age, yet only 2 out of 5 women are up to date with their mammogram check ups. This month, as we celebrate womanhood and the #powerofpink, we take a step forward towards breast cancer awareness with our curation of pink bras that are designed for maximum comfort and style. From regular check ups to wearing bras that make you feel beautiful and powerful, give yourself the care and love you deserve!

Embrace Feminine Charm

Bralettes are everyday essentials crafted for both, looking & feeling good. Non-padded and non-wired, it has a less structured and closer fitting making it one of the most relaxed-fit bras.

Shop more bralettes here.

Easy to Wear

Exceptionally ease to wear, front open bras are as convenient as it can get. Also, it's great for women with arthritis or other joint related problems.
Shop more front-open bras here.

For denim & tee days

For the women on the go, always in action! T-shirt bras are a perfect blend of style & ease. Designed seamlessly to look invisible under fitted tees and padded just enough to give you a natural rounded shape, T-shirt bras are reliable must-haves for you.

Shop more T-shirt bras here.

Hassle-free workout

Experience maximum support & comfort while working out or enjoying your favourite sport. Designed to give full coverage and easy movements, sports bras with its delicate fabric and wireless structure are essentials in every woman's lingerie collection.

Shop more sports bra here.

Complete Coverage

Made beautifully to avoid any spillage, full coverage bras are stylish, practical and truly a boon to women with heavier bust size. Never miss a moment of comfort and confidence with these!

Shop more full-coverage bras here.