It's that time of the year when the whole world has its eyes fix on what Apple’s ‘new and improved’ iPhones will offer. This year, Apple launched three new iPhones with a completely new naming convention. The regular iPhone has been replaced by the iPhone XR while the last year's iPhone X has been succeeded by the iPhone XS and the iPhone XS Max. Although it might look like the new iPhones have received only a marginal upgrade, there's a lot going on in these new phones. Here are 10 things you need to know about the just-launched iPhones. Are you an Apple fan? Shop the iPhone.

The Most powerful on a smartphone: A12 Bionic Chip

If there's one thing that sets the iPhone X apart from the newly launched iPhones, it’s the A12 Bionic chip that powers them. The new chip will be the industry's first 7nm chip and Apple claims it’s the "smartest and the most powerful chip on a phone". The 6-core CPU is upto 15% faster and 40% more efficient than the A11 chip. Even the two-core neural engine of the A11, which was capable of 600 billion operations a second, gets upgraded to an eight-core setup that can crunch 5 trillion transactions in a second.

Improved Cameras

The iPhone XS and the XS Max both rock a new dual-camera system with a new sensor with deeper pixels for better low-light photography. On the other hand, the iPhone XR still rocks a single camera on its back. The new image signal processor, along with the A12 Bionic Chip, allow for better facial landmarking, depth tracking and segmentation masks to improve portrait mode. The intensity of the bokeh on the portrait mode can now also be adjusted after the shoot. It can also shoot upto 4K video at 60fps with stereo-sound (because of its 4 microphones). The front-facing TrueDepth camera has a 7-megapixel sensor and is also capable of taking portrait selfies. Liked this article? Also read: 5 Big Screen Phones to Buy Right Now

Improved Face ID

Apple made ripples in the industry when it decided to let go of Touch ID for a more futuristic Face ID, which helps unlock your iPhone with the help of host of sophisticated sensors on the front. This is now even faster on the newer iPhones due to faster algorithms and an even faster Security Enclave.

Dual Sim Capabilities

iPhones were long criticized for not having support for dual SIMs. But thankfully, with the new iPhones even this changes. One of the two SIMs in the iPhone is an eSIM. In India, Apple has partnered with Jio & Airtel to offer eSIM support. It’s a welcome move as phones with dual SIM capabilities have been very popular in the Indian market. The iPhones also support Gigabit-LTE speeds for faster downloads.

New Colours

Apple fans were disappointed when the last year's iPhone X was limited to only two colours – white and black. But this time around, Apple decided to get back a gold colour variant for the iPhone XS and the iPhone XS Max. But more than this, the iPhone XR is what you should be more excited about. It comes in 6 colours including yellow, white, coral, black, blue and a Product RED version.

Improved Ruggedness

The iPhone XS and the XS Max both are IP68 certified for being dust-proof and being water-resistant. This means that the phones should be able to withstand being held two meters under water for up to 30 minutes. Apple also claims that the phones have been tested with juice, tea and even beer to ensure that they're completely liquid proof. The iPhone XR on the other hand is IP67 certified.

Improved Screens

The introduction of the iPhone XS Max introduces a 6.5-inch OLED display, the biggest ever on an iPhone. The smaller iPhone X has a 5.8-inch OLED display. The display on both these phones are called Super Retina screens and give both the phones 458ppi. The cheaper iPhone XR sports a bigger 6.1-inch Liquid Retina LCD display (326 ppi) which is the most colour-accurate LCD in the industry.

New Immersive AR Experiences

The new neural engine in the A12 Bionic Chip enables augmented reality experiences to the tune that were never possible before. From Animojis to playing arcade games like Galaga, the new processor and the cameras enable a lot of fun applications. Another interesting implementation is basketball coaching app, Homecourt. With the help of iPhone's camera, Homecourt can detect a hoop and basketball to measure number of shots made, kinematics, trajectory and release times amongst other stats. Apple's Core ML will enable more developers to launch such interesting applications in the future.

Pricing & Availability

The iPhone XS and the XS Max will hit stores on September 21. The iPhone XR on the other hand won't be available to pre-order until October 19, 2018. It will hit shelves a week after that on October 26, 2018. The iPhone XS & XS Max will both come in 64GB, 256GB & 512GB storage variants starting from Rs 99,900 and Rs 1,09,900 respectively. The iPhone XR will be available in storage variants of 64GB, 128GB and 256GB starting from Rs 76,900. Liked this article? Also read: Here's Why You Need Security Cameras for Your Office